Hi, I’m Keaton! I started Nell’s Girl while living in Texas back in September 2024, and now I’m calling Michigan home. I wanted a name that felt personal and catchy, but could also grow with the brand...and that's how NG came to be!

I love building collections around a color, a print, or even just a mood, finding pieces that feel connected and imagining how they’ll come together.

The way I style everything is just my take on it. I hope you find pieces that inspire you to try something new, mix things you wouldn’t normally put together, or simply make an outfit feel a little more like you.

Thanks for being here. Have fun getting dressed!

♡ Keaton